Advertisers have used this knowledge forever. They get our focus and then they pull us in with keywords and authoritative speech that enter the subconscious mind, bypassing our mental filters. Even as you read this, your mind is focused on the words you are reading and you are not fully aware of the world around you. So trance is a very natural state of mind and doesn't feel weird or different from what you often feel every day.

Hypnotherapy is guided hypnosis, or a trance-like state of focus and concentration achieved with the help of a clinical hypnotherapist. This trance-like state is similar to being completely absorbed in a book, movie, music, or even one's own thoughts or meditations. In this state, clients can turn their attention completely inward to find and utilize the natural resources deep within themselves that can help them make changes or regain control in certain areas of their life.
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